Semi-Finalists Selected for “What If? Colorado” Reality Competition

Colorado Residents can now vote for their favorite nine contestants Sept. 6-12

DENVER (September 6, 2007) – The Office of Emergency Preparedness and Response (OEPR) of the Colorado Department of Public Health and Environment (CDPHE) announced today the semifinalists to be considered for the “What If? Colorado” reality competition. During the month of August, Colorado residents over the age of 18 submitted video “auditions” by focusing on the five things they couldn’t live without in 60 seconds or less to be included in the “What If? Colorado” House.

Coloradans can now view the semi-finalists on www.WhatIfColorado.com to vote for their favorite contestants from Sept. 6-12. Then nine finalists will be selected to represent Colorado residents from all over the state to live together for a three-day event and face a variety of challenges designed to engage and inform them on emergency preparedness and influenza issues at The Gregory Inn in Denver Sept. 20 – 23.

Through a generous donation from HealthONE, a total of 10 prizes will be awarded in the competition – an Apple 30 gigabyte iPod to each of the nine regional finalists and one grand prize of $2,500 cash to the overall What If? Colorado reality competition winner.

What If? Colorado” is a statewide, six-month campaign from The Office of Emergency Preparedness and Response (OEPR) of the Colorado Department of Public Health and Environment (CDPHE). The campaign asks Coloradoans to consider how well they are prepared for a sudden emergency, such as a severe snowstorm or power outage, as well as more long-term emergencies such as an outbreak of pandemic influenza. In addition, the campaign prescribes specific actions residents can take to better prepare themselves for such inevitable conditions. Specific objectives of the campaign include:

  • Partnering with the Colorado Influenza and Pneumococcal Alert Coalition (CIPAC) to increase the number of Colorado citizens who receive seasonal influenza vaccinations
  • Increasing the number of Colorado citizens who develop emergency kits for their homes, offices and automobiles
  • Empowering Colorado citizens on measures they can take to prepare for emergencies and prevent the spread of illness during an influenza pandemic
  • Informing Colorado citizens about pandemic influenza and how it differs from seasonal influenza


About the “What If? Colorado” Campaign
The Office of Emergency Preparedness and Response of the Colorado Department of Public Health and Environment has developed a new statewide public awareness campaign designed to inform residents about emergency preparedness and pandemic influenza, increase the number of Coloradans who receive influenza vaccinations, and increase the number of residents who assemble emergency preparedness kits for their homes. The “What If? Colorado” six-month campaign, funded through the U.S. Department of Health and Human Services, asks Coloradans to consider how well they are prepared for a natural or man-made emergency, such as a severe snowstorm, outbreak of pandemic influenza or extended power outage, and empowers residents with tools and specific actions they can take to better prepare themselves for such inevitable conditions. The campaign includes partnerships with King Soopers/City Market and Eldorado Natural Spring Water, statewide special events with local public health agency partners, a “What If? Colorado” reality competition and a November mass vaccination exercise. For further information, please visit www.WhatIfColorado.com or call the toll free Colorado Help Line: 1-877- 462-2911.

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NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS COMPETITION. This competition is subject in all respects to the complete Official Rules available online at www.WhatIfColorado.com, or by sending a S.A.S.E. to "What If? Colorado Competition – Rules Request," P.O. Box 13919, Denver, Colorado, 80201.