It's no secret that public awareness campaigns initiated by government agencies have a reputation for being a bit stale and predictable. The Colorado Department of Public Health and Environment recently took a fresh, unexpected approach to informing the public about two important issues: emergency preparedness and pandemic influenza. As a result, its statewide campaign launched in 2007, titled What If? Colorado, utilized the Internet and the popular reality TV format to get these messages out.

To learn more, please click on the following programs:

   Reality Competition
   November 17 Exercise
   Wal-Mart Partnership