Entertainment media can not only raise awareness and increase knowledge, but it can engage people and motivate them to adopt positive behaviors. To tap into this trend Colorado residents over the age of 18 were encouraged to submit video "auditions" for the What If? Colorado reality competition throughout the summer of 2007. In September, 32 semifinalists were chosen and posted on the What If? Web site, and the public was encouraged to vote for their favorite nine finalists from throughout Colorado. More than 2,500 votes were cast, with nine finalists chosen to live together at The Gregory Inn in Downtown Denver from Sept. 20 – 23, 2007.

To learn more about the three-day competition and the challenges the contestants faced on a multitude of emergency preparedness and influenza issues click on the following: